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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

By writing great content with no keyword stuffing, the aim is that people will gladly share your links – so you need to make sure that you use eye-catching headings and that you give real attention to quality. Hey, there, everyone who was in my content strategy workshop. You've ignored the core of your web content strategy for too long. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. Dan, as I understand it, a “content strategy” is an approach to Web development where you focus on the information the customer needs to successfully achieve the various tasks they must (or may) do with you. Free download ebook Content Strategy for the Web, 2nd Edition pdf. For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. How do we build web places that actually meet human needs? What else can I do but devote all of my time to researching content strategy, usability, responsive web design, and all of those other concepts that “web” people must know? Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. Melissa Rach, co-author of “Content Strategy for the Web, Second Edition,” explored the importance and value of interesting content — why you need it to capture people's attention and get them engaged. (Complete deck is at the end.) Recommended books. Let's redraw the quad and give the strategic core the place it deserves. But what does that really mean? While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. How can you realize the value of content while planning for its long-term success?